Tuesday, March 26, 2019

Netflix Distribution Research

We chose Netflix as our distributor because it reaches such a large audience and has niche marketing, which works out because we are making a film noir. 






According to this website, Netflix reaches 93 million people, and is only growing. Netflix has realized that "Each show doesn’t need a mass audience—which is the measure of success for advertiser-funded television—but the service does need to provide enough value that subscribers continue to pay." Netflix can saturate their streaming service with tons of different kinds of content because of the large variety of audiences it reaches.

Furthermore, "Netflix has adopted what I call a 'conglomerated niche' strategy: It develops programs for a handful of—maybe a dozen—different audience interests. These include complicated serial dramas (House of Cards), action series (Daredevil), horror series (Hemlock Grove), and exclusive films starring a popular actor (e.g. Adam Sandler)." This is perfect for our film noir because it would not serve a mass audience because it is a film noir, but would do well on Netflix because of the broad range of subscribers.

The website describes Netflix as "an expansive library with many small nooks and rooms." This gives our short film the ability to thrive in Netflix's environment because it allows many productions to try to satisfy different people's tastes.

Even this website says that Netflix wants to "give people a wide variety of good content and [not] ask too much for it." The website also goes on to say that "Niche marketing has been a real strength for Netflix, producing original programming that its core audience could easily connect with and get excited about."

I think Pupa would be perfect For Netflix because it would provide a place where people will find it and easily access it.

No comments:

Post a Comment

CCR

Here is my CCR: https://drive.google.com/file/d/1IOIlxjlsULmqXLk-n8PPs72cXRU28yUn/view?usp=sharing